
Getting ready to go to China and Japan, bags almost packed, it’s time to start being curious about the culture I will be going to find out lively in a couple of weeks. The soudtrack right now is “Japan”, by Cocorosie, and it couldn’t be more adequate:
“everybody wants to go to japan
everybody, just hold hands”

I just found this very interesting article about Harajuku, which gives some light to some of the facts that make the spot such an intense source of youth energy. The complete text is here, and 5 short explanations to the myth I copy below. But the full text is reeeeally worth reading.
(1) Harajuku-born styles are beyond rationalization or comprehension.
Ex.: “You walk into Harajuku and—bam!—you are in outer space” (10).
(2) Harajuku is a “bottom-up” fashion ecosystem where “elite” organizations like the media or giant manufacturers have only a small impact on trend creation and flow.
Ex.: “Since the emergence of the Harajuku scene, numerous magazines have reported on and helped steer its trends, but their impact is minor compared to the influence of the action on the streets themselves” (10).
(3) Harajuku styles change much more rapidly than standard seasonal fashion cycles.
Ex.: “So immediate and rapid is the turnover of trends, and so attenuated the attention of the fashion-forward, that subtle difference make dramatic statements” (10).
(4) The world needs Harajuku more than Harajuku needs the world.
“Couture and high fashion had previously been considered solely the province of Europe and America, so for Japanese designers, the prospect of showing a collection in Paris was equivalent to playing in the major league. With the advent of the Harajuku scene, this was no longer the case. Suddenly the established fashion world was on the outside looking in, and the Western fashion establishment no wwants to work with the Harajuku avant-garde. … Marc Jacobs works with art impresario Takashi Murakami. Pop star Gwen Stefani professes her love for the Harajuku girl” (10).
(5) Harajuku consumers love “democratic” idols like hairdressers and store clerks rather than demagogic popstars and Hollywood celebrities.
Ex.: “There is a strange sort of democratic idolatry found there. Celebrities are not the only fashion icons, but all those tangentially involved in the business —designers, stylists, shop staff, hair stylists, andeven publicists — enjoy a great deal of notoriety within the scene” (13).
(quite clarifying, isn’t it? let’s say thanks to Marxy)
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Well, the author of the above text, W. David Marx (Marxy), Tokyo-based writer and musician, recommends this book for those e who want to understand a little about the cultural movement represented by Harajuku: Style Deficit Disorder, by Tiffany Godoy. It’s on my ‘books to buy’ list for the trip.
Harajuku, here we go, as my friend Jax said!